PURSUIT
Client: Pursuit
2024
‘Pursuit’ a Melbourne-based brand that seamlessly combines running culture, training, and fashion into a unique identity. Rooted in integrity and honesty, the brand prioritises quality and authenticity in every detail. Each piece reflects a commitment to continual improvement—“After all, there is no finish line.”
Designed for a dedicated audience of goal-chasers, the brand resonates with people who love to train, push boundaries, and value both style and substance —delivering not just products, but a lifestyle that inspires trust and loyalty.
