Rip Curl Proposal: Swell Sisters
Client: Rip Curl
2024
As a response to a brand new initiative announced by Rip Curl, Swell Sisters aims to create a global community of women who support each other in their surfing journeys, fostering a sense of sisterhood and empowerment. A series of events will be held at key surf locations across the world and will encourage women to meet, learn and grow together in their surf journey, creating an inclusive space for all skill levels.
Female participants will celebrate the adventurous spirit of women surfers by combining surf lessons and workshops with fun, social beach activities and competitions.
