Oxfam Campaign
University Project
2020
‘A Real Story of Growth’
Crafted as a compelling campaign for Oxfam, the narrative revolves around the inspiring journey of Lisy, who resiliently faced natural disasters in Vanuatu. The campaign not only highlights her struggles but also plants the seeds for future generations, fostering an interest in similar initiatives.
A mail package was created for past donors, containing real tomato seeds alongside an instructive infographic on planting them. Complemented by a set of engaging stickers, this initiative aimed to not only create awareness but also encourage active interaction with the campaign, fostering a sense of connection and empathy with Oxfam's mission.
